1 thought on “36 氪 starting ｜ Pea carpool has received three million angel round financing, focusing on cross -city commuting Shunfeng car scenes”
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Author 丨 Li Anqi
Edit 丨 Su Jianxun
36 氪 learned that recently the shared travel platform pea carpool has received 3 million angel round financing. Exclusive investment.
pea carpooling was established in 2020. It is a start -ups focusing on the ride -hailing business. His founder Zhang Dongsheng was the senior product manager of Tencent QZONE, the person in charge of the operation of Didi special car, and the vice president of the product.
Hing that the shared travel industry has developed for many years, Zhang Dongsheng, CEO CEO of Pea Carpooling, still said that there are still some travel demand in the market that have not been met, especially the needs of commuters around the first -tier city of Beijing, Shanghai, Guangzhou and Shenzhen.
Zhang Dongsheng told 36 氪: The size of the near -district commuting crowd around Beijing exceeded 2 million. “他们的典型画像是，外地人口、有一定年纪但无法在市区中心落户买房，所以只能不断往大城市的外缘走。”rn rn 以北京为例，因为地铁In inconvenience, the bus time is long, and the work of working in Langfang, Yanjiao and other places is relatively long, and it often takes an hour or two to reach the urban area. Shunfeng may be a good choice, but it is not cheap to commute the commuting price on the market.
Zhang Dongsheng told 36 氪: The current windmill/carpool on the market is mainly divided into several platform modes:
Mainly, it provides a highly customized travel service, but one-way pricing is 1.5-2 yuan/km, which is more targeted at short-distance commuting scenarios in the city.
The second type is the ride-hailing platform such as ticking, Harbin, to increase the part-time transportation power of income, providing users with a cost-effective, online-type car-shaped car on-site delivery service, one-way pricing is 1.2- 1.5 yuan/km, aimed at short -distance and cross -city long -distance travel in the city.
The pea carpool is based on the mutual assistance between neighbors, and the cost sharing mode is based on the cost of cost and capacity. The pricing is 0.4-0.6 yuan/km, which is suitable for mid-distance commuting and cross-city long-distance travel.
The as an example, taking Beijing City to Langfang Station as an example. The one -way mileage is nearly 50 kilometers. It is about 60 yuan, and the price of pea carpool is negotiated by the owner and passengers, with an upper limit of 20 yuan.
Zhang Dongsheng believes that the ride -wind car is more attractive to part -time jobs and make money -oriented driver groups, but the real windmill travel should be the height of the car owner's travel willingness and passenger travel routes. Neither delay the commute time of the owner, but also let passengers afford it.
"The practice of pea carpooling may filter off the ride -winding groups that make money, but it can return the ride to the purest."
Zhang Dongsheng told the told 36 氪, before the pea carpool mode appeared, many private carpooling groups across the city were already doing similar things. Many commute drivers do not actually make money for full -time. Most of them just want to spread a oil fee with passengers. Essence
The pea carpool is mainly operating in the way of WeChat mini -programs. The cities that are open to trial operations are mainly in Beijing, covering Langfang City, Yanjiao, Langfang University Town, Yizhuang and other areas. The number of registered users reaches 130,000, and the daily travel orders can reach thousands of orders.
As for the charging mode, Zhang Dongsheng said that in order to provide users with more professional services, it has already started to charge 0.5 yuan/single service fee in some areas to buy personal accident insurance for passengers and car owners. Provide exclusive customer service services.
Zhang Dongsheng said that although the unit price of passenger is not high, the model of commuting in the suburbs will be higher than that of the average ride. The number of passengers using the platform a week is 3-5 times.
At the same time, pea carpool also connected to the "car" platform. "The car is coming" is a domestic real -time bus information service platform. It currently has 140 million users and has more than 30 million monthly living.
Zhang Dongsheng said that bus users and peas carpooling users have a certain overlap, and the two platforms have a synergy effect. In addition, in April 2022, pea carpool also established in -depth service cooperation with domestic property service company Country Garden services to provide convenient services for community residents' cross -city commuting.