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wholesale jewelry chain supplier Ali's mother is responsible for serving the marketing platform for Ali Platform merchants. Since its birth in 2007, Ali's mother has gone through eleven years.
This coordination is more focused on effects and brand communication. The long -term effects produced in the actual operation of a brand, rather than a certain marketing activity that the previous product combination of the combination of product effects. When consumers have cognition and preferences for a brand, the purchase of purchases may be lagging.
Ali Mama (Alimama) belongs to the Alibaba Group. It is the leading big data marketing platform in China and has the core business data of Alibaba Group. There are more than 5 billion promotion traffic every day to complete more than 300 million pieces of goods promotion, covering up to 98%of netizens, and realizing digital media (PC wireless end Internet TV).
At present, the overall number of customers in Ali's mother exceeds 1 million; the cooperative media exceeds 4,000, reaching cooperation with 100,000 APPs, the average daily PV20 billion of the media matrix is covered by 98%of Chinese people; There are 78 marketing awards, and customer satisfaction has exceeded 92%for three consecutive years. It has been fully upgraded from a single Tao in -Tao inner e -commerce marketing platform to Ali's big data as the core, covering the core marketing core media matrix in the future, and realizing the DT era marketing platform of "Pin -Biography -Sales" full -link marketing demand.
Sthema's mother has been trying to establish a data -driven entire network marketing solution on the marketing side of Taobao and Tmall. Its e -commerce marketing product platform includes search marketing (Taobao/Tmall through traffic), accurate orientation marketing (directional and diamond booths), content marketing (Taobao guest), inspiring marketing (Majibao), interactive sharing of the whole people, wireless marketing, and wireless marketing, and wireless marketing, and wireless marketing, and wireless marketing Business opportunities and other.
In 2016, Ali's mother created a full -link marketing solution based on the "product", "transmission", and "sales" for merchants, including the first domestic smart marketing display platform "smart drill"; The "brand sales treasure" tailored for brand customers, and the "sales treasure" specifically tailored for brand customers; AFP of data -based media business traffic management platform and marketing products shared by the whole people.